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Ribbon Culture: Charity, Compassion and Public Awareness
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ISBN: 0230549217
Author: Moore, Sarah E.H.
Condition: New
This book explores the history, meaning, and sociological implications of awareness campaigns, seeing them as personal displays of compassion in a culture where empathy is a by-word for authenticity. It also highlights how charities use awareness campaigns to reach their audience, and the transformation of charity into a commercial enterprise.
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Ribbon Culture: Charity, Compassion and Public Awareness

