Scaling Procedures: Issues and Applications by Netemeyer, Ri
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Scaling Procedures: Issues and Applications by Netemeyer, Ri
Book Details
- Publisher
- Sage Publications
- Format
- Paperback
- Language
- English
- Category
- Research
- Condition
- New
- ISBN-13
- 9780761920274
- ISBN-10
- 0761920277
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ISBN: 0761920277
Author: Netemeyer, Richard G.
Condition: new
Scaling Procedures: Issues and Applications examines the issues involved in developing and validating multi-item self-report scales of latent constructs. Distinguished researchers and award-winning educators Richard G. Netemeyer, William O. Bearden, and Subhash Sharma present a four-step approach for multi-indicator scale development. With these steps, the authors include relevant empirical examples and a review of the concepts of dimensionality, reliability, and validity.Scaling Procedures: Issues and Applications supplies cutting-edge strategies for developing and refining measures. Providing concise chapter introductions and summaries, as well as numerous tables, figures, and exhibits, the authors present recommended steps and overlapping activities in a logical, sequential progression.
- Used Book in Good Condition
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Scaling Procedures: Issues and Applications by Netemeyer, Ri
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