Scientific Advertising
Scientific Advertising
$14.99 USD
Available
Book Details
- Format
- Hardcover
- Language
- English
- Category
- Advertising
- Condition
- New
- ISBN-13
- 9781603868044
- ISBN-10
- 1603868046
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ISBN: 1603868046
Author: Hopkins, Claude
Condition: New
This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business
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Scientific Advertising
$14.99 USD
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