Selling Sexy: Victorias Secret and the Unraveling of an American Icon

ISBN: 1250850967

Author: Sherman, Lauren

Condition: New

The story of how Victorias Secret skyrocketed from a tiny chain of boutiques to a retail phenomenon with more than $8 billion in annual sales at its peak-all while defining an impossible beauty standard for generations of American women-before the brands tight grip on the industry finally slippedVictorias Secret is one of the most influential and polarizing brands to ever infiltrate the psyche of the American consumer. Almost right at its start in the late 1970s, the company developed a cult following for its glamorous catalogs. Back then, shoppers had few alternatives to the stodgy department stores that sold most of the nations intimate apparel. By 1982, the founders of Victorias Secret avoided bankruptcy by selling to Les Wexner, the fast-fashion pioneer behind the Limited, whose empire of mall brands would go on to dominate American retail for forty years.Wexner turned Victorias Secret into a multibillion-dollar business, and the brands cultural influence soared thanks to its airbrushed advertisements and annual televised fashion show, which drew millions of viewers each year. Its supermodel spokeswomen, the sweet but sultry Angels, personified a new American beauty standard.But as our definition of beauty expanded, Victorias Secret failed to evolve and reached a crisis point. Meanwhile, Wexner became increasingly known for his complicated relationship with sex trafficker Jeffrey Epstein, his former financial adviser and confidant.Selling Sexy expertly draws from sources within Victorias Secret and across the industry to examine the unprecedented rise of one of the most innovative brands in retail history-a brand that today, under new ownership, is desperately trying to seduce shoppers again.