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Service is Front Stage: Positioning Services for Value Advantage (INSEAD Business Press)
$74.62 USD
$55.81 USD
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ISBN: 0230006604
Author: Teboul, J.
Condition: New
This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field.
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Service is Front Stage: Positioning Services for Value Advantage (INSEAD Business Press)
$74.62 USD
$55.81 USD