Service is Front Stage: Positioning Services for Value Advantage (INSEAD Business Press)
MIA KARTS BOOKS
Service is Front Stage: Positioning Services for Value Ad...
Book details
- Author
- J. Teboul
- Publisher
- MACMILLAN
- Format
- Hardcover
- Language
- English
- Category
- Management
- Condition
- New
- ISBN-13
- 9780230006607
- ISBN-10
- 0230006604
- Vendor: Mia Karts
Service is Front Stage: Positioning Services for Value Advantage (INSEAD Business Press)
$58.69 USD
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ISBN: 0230006604
Author: Teboul, J.
Condition: New
This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field.
- New | Mint Condition | Dispatch same day for order received before 12 noon | Guaranteed packaging | No quibbles returns
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Service is Front Stage: Positioning Services for Value Advantage (INSEAD Business Press)
$58.69 USD
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