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Services Marketing: Text and Cases
$152.18 USD
$121.74 USD
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Competitive Pricing You Can Trust — Quality You Can Rely On.
ISBN: 0230520936
Author: Baron, Steve
Condition: New
Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.
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Services Marketing: Text and Cases
$152.18 USD
$121.74 USD