Shaping Text: Type, Typography and the Reader

ISBN: 9063692234

Author: Middendorp, Jan

Condition: Used

Shaping Text takes a practical and broad approach to typography. It is aimed at design students and graphic designers, and also at those who are concerned with content: writers, editors, and publishers. Showing a wide range of examples from first-rate designers across the world, the book examines why and how typographic designs work well in a given context. Particular attention is given to the team play between the text itselfwritten languageand the designthe shaping of the textto form a new, multilevel visual message with a complex content.