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Signs Of Opportunity: How Lamar Advertising grew into the biggest billboard business in America
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ISBN: 0925417572
Author: Dan Marin
Condition: New
The business success story telling how Lamar Advertising grew from a tiny poster company into the biggest billboard business in the U.S. in terms of number of boards, with revenue of some $1.1 billion in 2006. Encountering numerous financial crises in its 100-year history (starting in Pensacola, Fla., in 1902), the company managed to get past the dangers and capitalize on the corresponding opportunities that usually accompany such crises.
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Signs Of Opportunity: How Lamar Advertising grew into the biggest billboard business in America