Small Business Management: Creating a Sustainable Competitive Advantage

ISBN: 1544330863

Author: Hatten, Timothy S.

Condition: Used

Now with SAGE Publishing, Timothy S. Hatten?s Seventh Edition of Small Business Management equips students with the tools they need to navigate the important financial, legal, marketing, managerial, and operational decisions to help them create and maintain a sustainable competitive advantage in small business. Strong emphasis is placed on application with Experiential Learning Activities and application of technology and social media throughout. New cases, real-world examples, and illuminating features spotlight the diverse, innovative contributions of small business owners to the economy. Whether students dream of launching a new venture, purchasing a franchise, managing a lifestyle business, or joining the family company, they will learn important best practices for competing in the modern business world.This title is accompanied by a complete teaching and learning package.