Sneaker Wars: The Fascinating Story of Adidas and Puma, a Riveting Blend of Family Drama, Business, Sports, and History

ISBN: 0061246573

Author: Smit, Barbara

Condition: New

The fascinating story of the enemy brothers behind Adidas and Puma, whose rivalry shaped the modern sports businessAdidas and Puma are two of the biggest global brands in sports, paying stars, clubs, and competitions to show off their labels in stadiums and across magazine pages. In Sneaker Wars, journalist Barbara Smit reveals the dramatic, character-driven story of these two powerhouses. Started in their mothers laundry room in Germany, Adi and Rudi Dasslers shoe business was an instant success. But a vicious feud soon pulled them apart: by the end of World War II, the brothers split the company, dividing their family and hometown.Adidas and Puma then revolutionized the world of sport, their rivalry introducing behind-the-scenes deals and multimillion-dollar contracts. A page-turning narrative, Sneaker Wars is a riveting blend of family drama, business, sports, and history.What does David Beckhams superstardom have to do with a pair of warring Bavarian brothers in the early 1900s? More than you think, according to this compelling book. - Time Magazine