Spinning the Bottle
MIA KARTS BOOKS
Spinning the Bottle
Book Details
- Format
- Paperback
- Language
- English
- Category
- Wine & Spirits
- Condition
- New
- ISBN-13
- 9780974756608
- ISBN-10
- 0974756601
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ISBN: 0974756601
Author: Paul Franson
Condition: New
SPINNING THE BOTTLE is a collection of case studies and guidelines to promoting wine, wine companies and wine-related issues. In it, 50 experts tell how they conducted winning public relations campaigns and what they accomplished. The experts who contributed include l; ong-time wine publicists and marketing experts as well as association officials.
The book is must reading for anyone involved in managing a winery or marketing wine. It's as relevant to the student of wine and marketing as to the seasoned executive or winery owner, and a great source of ideas to even the most weathered PR professional.
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Spinning the Bottle
