Sport, Culture and Advertising: Identities, Commodities and the Politics of Representation
MIA KARTS BOOKS
Sport, Culture and Advertising: Identities, Commodities a...
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Sport, Culture and Advertising: Identities, Commodities and the Politics of Representation
$72.21 USD
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Book Details
- Author
- Steven J. Jackson
- Publisher
- Routledge
- Format
- Paperback
- Language
- English
- Category
- Advertising
- Condition
- New
- ISBN-13
- 9780415339926
- ISBN-10
- 0415339928
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ISBN: 0415339928
Author: Jackson, Steven J.
Condition: New
A first step towards understanding the relationship between advertising and identity with a focus on sport. Considers advertisers' sponsorship of sports as well as cases where sport and 'fitness' lend their perceived positive imagery to a wide range of co
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Sport, Culture and Advertising: Identities, Commodities and the Politics of Representation
$72.21 USD
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