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Sport, Culture and Advertising: Identities, Commodities and the Politics of Representation
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Competitive Pricing You Can Trust — Quality You Can Rely On.
ISBN: 0415339928
Author: Jackson, Steven J.
Condition: New
A first step towards understanding the relationship between advertising and identity with a focus on sport. Considers advertisers' sponsorship of sports as well as cases where sport and 'fitness' lend their perceived positive imagery to a wide range of co
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Sport, Culture and Advertising: Identities, Commodities and the Politics of Representation
$95.98 USD
$76.79 USD