Sports Marketing
MIA KARTS BOOKS
- Vendor: Mia Karts
Sports Marketing
Book Details
- Author
- Michael Fetchko
- Publisher
- Prentice Hall
- Format
- Hardcover
- Language
- English
- Category
- Sports
- Condition
- New
- ISBN-13
- 9780132135467
- ISBN-10
- 0132135469
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ISBN: 0132135469
Author: Fetchko, Michael
Condition: New
Understand the business of sports through a practitioners perspective. Written from the perspective of those whove been actively involved in the sports business, Sports Marketing addresses business and marketing issues pertinent to sports as observed by the practitioners and scholars themselves. Through its extensive presentation of current information, this text also helps encourage readers to get actively involved and engaged in the process of sports entertainment.
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Sports Marketing
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