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  • Vendor: Miakarts Books

Sports Marketing: A Strategic Perspective by Matthew Shank

$245.71 USD
$198.97 USD
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Product description

This book offers a clear and strategic view of the sports marketing field, written by Matthew Shank. It covers the fundamental concepts and practices used to promote sports products and events.

  • Format: New, unread condition
  • Cover type: Paperback
  • Key topics: Marketing strategy, consumer behavior, sponsorship, and branding in sports
  • Content: Real-world examples and case studies that illustrate marketing principles
  • Audience: Suitable for students, educators, and professionals in sports management

This copy is brand new and ready for use in coursework or professional reference.

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Sports Marketing: A Strategic Perspective by Matthew Shank

$245.71 USD
$198.97 USD
 per 
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