- Vendor: Miakarts Books
Sports Marketing: A Strategic Perspective by Matthew Shank
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This book offers a clear and strategic view of the sports marketing field, written by Matthew Shank. It covers the fundamental concepts and practices used to promote sports products and events.
- Format: New, unread condition
- Cover type: Paperback
- Key topics: Marketing strategy, consumer behavior, sponsorship, and branding in sports
- Content: Real-world examples and case studies that illustrate marketing principles
- Audience: Suitable for students, educators, and professionals in sports management
This copy is brand new and ready for use in coursework or professional reference.
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Sports Marketing: A Strategic Perspective by Matthew Shank

