Sports Sponsorship and Brand Development: The Subaru and Jaguar Stories
MIA KARTS BOOKS
Book details
- Author
- M. Beck-Burridge
- Publisher
- MACMILLAN
- Format
- Hardcover
- Language
- English
- Category
- Service
- Condition
- New
- ISBN-13
- 9780333925409
- ISBN-10
- 0333925408
- Vendor: Mia Karts
Sports Sponsorship and Brand Development: The Subaru and Jaguar Stories
Free U.S. shipping on all orders. International shipping is calculated at checkout.
ISBN: 0333925408
Author: Beck-Burridge, M.
Condition: New
Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an important new player in Grand Prix racing. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development.
Have a question?
Sports Sponsorship and Brand Development: The Subaru and Jaguar Stories
