Strategic Brand Management: Lessons for Winning Brands in Globalized Markets
MIA KARTS BOOKS
Strategic Brand Management: Lessons for Winning Brands in...
Book details
- Author
- Deborah Roedder John
- Publisher
- OXFORD UNIVERSITY PRESS
- Format
- Paperback
- Language
- English
- Category
- Management
- Condition
- New
- ISBN-13
- 9780190646004
- ISBN-10
- 0190646004
- Vendor: Mia Karts
Strategic Brand Management: Lessons for Winning Brands in Globalized Markets
$100.53 USD
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ISBN: 0190646004
Author: John, Deborah Roedder
Condition: New
Strategic Brand Management provides a concise, flexible, and modern take on global brand management, with cutting-edge research and mini-cases and activities to engage students. The book provides readers with an innovative framework that explains the four key aspects of strategic brand management: identifying and measuring, building, leveraging, and protecting brands.
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Strategic Brand Management: Lessons for Winning Brands in Globalized Markets
$100.53 USD
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