Strategic Market Relationships: From Strategy to Implementation
MIA KARTS BOOKS
- Vendor: Mia Karts
Strategic Market Relationships: From Strategy to Implementation
Book Details
- Author
- Bill Donaldson
- Publisher
- Wiley
- Format
- Paperback
- Language
- English
- Category
- Marketing
- Condition
- New
- ISBN-13
- 9780470028803
- ISBN-10
- 0470028807
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ISBN: 0470028807
Author: Donaldson, Bill
Condition: New
The book develops the student's understanding of the nature, relevance and importance of creating and sustaining relationships as a strategic resource. It takes a managerial perspective to the study of relationships, from strategy to implementation. The first edition was the first text that comprehensively addressed relationships as a strategic issue, and considering relationships as strategic and as a basis for competition is central to this book. In a nutshell, strategic market relationships is the process of analyzing, formulating and implementing a relationship strategy for an organization.
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Strategic Market Relationships: From Strategy to Implementation
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