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Strategic New Product Development for the Global Economy
$123.32 USD
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ISBN: 0230001998
Author: Kono, T.
Condition: New
New product development is not just about creating successful new products. This book presents a blend of cases, original survey research and theory to show the principles used by successful firms in developing new products and pruning those that hold the company back.
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Strategic New Product Development for the Global Economy
$123.32 USD