Strategic New Product Development for the Global Economy
MIA KARTS BOOKS
Strategic New Product Development for the Global Economy
Book details
- Author
- T. Kono
- Publisher
- MACMILLAN
- Format
- Hardcover
- Language
- English
- Category
- International
- Condition
- New
- ISBN-13
- 9780230001992
- ISBN-10
- 0230001998
- Vendor: Mia Karts
Strategic New Product Development for the Global Economy
$81.47 USD
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ISBN: 0230001998
Author: Kono, T.
Condition: New
New product development is not just about creating successful new products. This book presents a blend of cases, original survey research and theory to show the principles used by successful firms in developing new products and pruning those that hold the company back.
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Strategic New Product Development for the Global Economy
$81.47 USD
