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Strategic Sport Communication: Traditional and Transmedia Strategies for a Global Sports Market
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ISBN: 0367898721
Author: W. Timothy Coombs
Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process can be applied to sports communication for individual athletes, teams, and leagues, offering an ideal text for undergraduate and graduate courses in public relations or strategic communication and sport communication.
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Strategic Sport Communication: Traditional and Transmedia Strategies for a Global Sports Market