Strategies of Multinationals in Central and Eastern Europe: Innovation Systems and Embe...
MIA KARTS BOOKS
Strategies of Multinationals in Central and Eastern Europ...
Book details
- Language
- English
- Category
- Development & Growth
- Condition
- New
- ISBN-10
- 0230230555
- Vendor: Mia Karts
Strategies of Multinationals in Central and Eastern Europe: Innovation Systems and Embeddedness
$62.21 USD
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ISBN: 0230230555
Author: Chobanova, Yordanka
Condition: New
The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe - namely Nestlé, Unilever and InBev - and analyses the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI.
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Strategies of Multinationals in Central and Eastern Europe: Innovation Systems and Embeddedness
$62.21 USD
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