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Strategies of Multinationals in Central and Eastern Europe: Innovation Systems and Embeddedness
$74.73 USD
$56.47 USD
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ISBN: 0230230555
Author: Chobanova, Yordanka
Condition: New
The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe - namely Nestlé, Unilever and InBev - and analyses the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI.
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Strategies of Multinationals in Central and Eastern Europe: Innovation Systems and Embeddedness
$74.73 USD
$56.47 USD