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Technology and Workflows for Multiple Channel Content Distribution (Focal Press Media Technology Professional)
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Competitive Pricing You Can Trust — Quality You Can Rely On.
ISBN: 0240811720
Author: Cianci, Philip
Condition: New
This book addresses the emergence of multi-channel broadcasting. Televisions, PCs, handheld and mobile reception devices now all receive content hat was once solely distributed by broadcast TV.No book currently on the market addresses the production infrastructure necessary to efficiently produce content for multi-channel delivery to a variety of reception platforms/devices.Readers will acquire an overview of not just the technology, but processes that impact the creative process and new cross-platform advertising sale/buy model.
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Technology and Workflows for Multiple Channel Content Distribution (Focal Press Media Technology Professional)