Technology Strategy for Managers and Entrepreneurs

ISBN: 0131879324

Author: Shane, Scott

Condition: Used

For undergraduate and graduate courses in technology strategy, management of innovation and technology, technology entrepreneurship, and engineering management.This book emphasizes how the future manager or entrepreneur can use strategic management of innovation and technology to enhance firm performance. It helps students to understand the process of technological change; the ways that firms come up with innovations; the strategies that firms use to benefit from innovation; and the process of formulating technology strategy.

• Table of Contents - This was designed from surveys of instructors and a web search of their syllabi to ensure that the book includes topics most often covered in technology strategy, management of innovation, and technology entrepreneurship classes. | Supplemental Materials - Designed to enhance the instructor