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Ten Principles Behind Great Customer Experiences, The (Financial Times Series)
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ISBN: 0273775081
Author: Watkinson, Matt
Condition: New
Overall WINNER - CMI Management Book of the Year 2014WINNER - Innovation & Entrpreneurship Category at the CMI Awards 2014Create a great customer experience whoever you are.Customers are powerful. They have a loud voice, a wealth of choice and their expectations are higher than ever.This book covers ten principles you can use to make real world improvements to your customers experiences, whatever your business does and whoever you are.For managers, leaders and those starting a new business, the book shows that making improvements customers will appreciate doesnt need to be complicated or cost a fortune.
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Ten Principles Behind Great Customer Experiences, The (Financial Times Series)