Tested Advertising Methods (Business Classics Series) by Cap
MIA KARTS BOOKS
- Vendor: Miakarts Books
Tested Advertising Methods (Business Classics Series) by Cap
Book Details
- Publisher
- Prentice Hall
- Format
- Hardcover
- Language
- English
- Category
- Advertising
- Condition
- New
- ISBN-13
- 9780132446099
- ISBN-10
- 013244609X
Free U.S. shipping on all orders. International shipping is calculated at checkout.
ISBN: 013244609X
Author: Caples, John
Condition: new
Here are all the proven selling techniques to remove the guesswork from advertising, making it a science of sure results. From writing the headline to making the offer...from finding the right appeal to putting it into your copy...from selling layouts to conducting practical, affordable testing, Caples shows you, step by step, how to make all your advertising successful.You'll learn why some ads work, and why others fail. You'll discover how to write headlines that attract readers...choose graphics that help sell your product...and find the right appeal for your audience.
Have a question?
Tested Advertising Methods (Business Classics Series) by Cap
You May Also Like
More in Marketing & Sales
