Thank You For Arguing, Revised and Updated Edition: What Aristotle, Lincoln, And Homer Simpson Can Teach Us About the Art of Persuasion

ISBN: 0385347758

Author: Heinrichs, Jay

Condition: New

For when you really have to get your point acrossThank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill.The time-tested secrets this book discloses include Ciceros three-step strategy for moving an audience to action-as well as Honest Abes Shameless Trick of lowering an audiences expectations by pretending to be unpolished. But its also replete with contemporary techniques such as politicians use of code language to appeal to specific groups and an eye-opening assortment of popular-culture dodges-including The Yoda Technique, The Belushi Paradigm, and The Eddie Haskell Ploy.Whether youre an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Written by one of todays most popular language mavens, its warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize a paralipsis and a chiasmus when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way.*Expanded and Revised: Including new chapters on leadership, Obamas oratorical mastery, the pitfalls of apologies-and an Argument Lab section to put your new skills to the test.*

• Expanded and revised.