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The 1% Windfall: How Successful Companies Use Price to Profit and Grow
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Competitive Pricing You Can Trust — Quality You Can Rely On.
ISBN: 0061684325
Author: Mohammed, Rafi
Condition: New
This breakthrough how to book offers a practical and comprehensive framework that shows companies how to use price to drive profits from diverse customer segments in offensive and defensive (recession, inflation, and new competitor) situations. - Richard Spaulding, Member of the Board of Directors, Scholastic CorporationRafi Mohammed, author of The Art of Pricing, shows businesses how to reap financial windfalls and sustain growth using the underexploited and often overlooked strategy of setting prices.
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The 1% Windfall: How Successful Companies Use Price to Profit and Grow