The 4:2 Formula: 10th Anniversary Edition

ISBN: 0988491591

Author: Jeff Shore

Condition: New

Something in your clients' lives isn't working for them right now and they need a fix. They're on a mission...a mission to improve their lives. Your job is to connect to that mission so deeply that the path to the sale literally roles out right in front of you. The 4:2 Formula gives you proven strategies for discovering your clients' needs and providing solutions that will change their world. The 10th Anniversary Edition of The 4:2 Formula is a treasure trove of knowledge, packed with best practices, success stories, and practical techniques. It will equip you with the tools to excel in today's competitive market. We?re releasing the 10th anniversary edition of The 4:2 Formula because while the principles in the book remain timeless, the applications of the formula are as varied as the thousands of salespeople who use it. This edition features a new introduction, a complete redesign, new contributions from all the Shore Consulting trainers who have joined the team since the book was first released, and a treasure trove of best practices, success stories, and techniques from dedicated front-line sales professionals and managers who put The 4:2 Formula into action on a daily basis.