The Ad Game: A Novel

ISBN: 1477401644

Author: Lynnes, Milt

Condition: New

Product Description NEW REVISED EDITION A fast moving novel of a fierce corporate power struggle set during seven days in the relentless world of an advertising agency. Will Raffensberger, ad agency CEO, dies suddenly. He leaves behind a firm on the edge of bankruptcy. What he doesn't leave is a succession plan. An ensuing power struggle pits the veteran number two executive against three young guns holding the reins of the business. While the contenders jockey for position, they also grapple with the daily pressures and intrigue of the ad game, a landscape reminiscent of the televison series "Mad Men." The leadership struggle culminates in a boardroom clash with a surprising outcome. About the Author Milt Lynnes was executive vice president of one of the world's largest multi-national agencies. He then spent the final 15 years of his career as a partner at one of Chicago's largest privately held agencies and retired as CEO. He is a recipient of several dozen advertising creative awards. Now he splits his time between the ski slopes of Utah and the beaches of Naples, Florida.