The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and...
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- Vendor: Mia Karts
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
Book Details
- Author
- Joseph Sugarman
- Publisher
- Wiley
- Format
- Paperback
- Language
- English
- Category
- Advertising
- Condition
- New
- ISBN-13
- 9780470051245
- ISBN-10
- 0470051248
Free U.S. shipping on all orders. International shipping is calculated at checkout.
ISBN: 0470051248
Author: Sugarman, Joseph
Condition: New
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
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