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The Behavioral Economics of Brand Choice
$74.73 USD
$62.21 USD
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ISBN: 0230006833
Author: Foxall, G.
Condition: New
This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This analysis reveals the causes of consumer choice that underlie brand selection; the role of price and non-price elements of marketing; a new way of describing the structure of markets and analyzing consumer behaviour.
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The Behavioral Economics of Brand Choice
$74.73 USD
$62.21 USD