The Behavioral Economics of Brand Choice
MIA KARTS BOOKS
The Behavioral Economics of Brand Choice
Book details
- Language
- English
- Category
- Theory
- Condition
- New
- ISBN-10
- 0230006833
- Vendor: Mia Karts
The Behavioral Economics of Brand Choice
$62.21 USD
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ISBN: 0230006833
Author: Foxall, G.
Condition: New
This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This analysis reveals the causes of consumer choice that underlie brand selection; the role of price and non-price elements of marketing; a new way of describing the structure of markets and analyzing consumer behaviour.
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The Behavioral Economics of Brand Choice
$62.21 USD
