The Blackwell Encyclopedic Dictionary of Marketing
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The Blackwell Encyclopedic Dictionary of Marketing
The Blackwell Encyclopedic Dictionary of Marketing
$74.39 USD
Available
Book Details
- Author
- Barbara R. Lewis
- Publisher
- Wiley-Blackwell
- Format
- Paperback
- Language
- English
- Category
- Advertising
- Condition
- New
- ISBN-13
- 9780631214854
- ISBN-10
- 0631214852
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ISBN: 0631214852
Author: Lewis, Barbara R.
Condition: New
The Dictionary has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.
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The Blackwell Encyclopedic Dictionary of Marketing
$74.39 USD
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