The Business of Fashion: Designing, Manufacturing, and Marketing
MIA KARTS BOOKS
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The Business of Fashion: Designing, Manufacturing, and Marketing
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ISBN: 1501349120
Author: Davis Burns, Leslie
Condition: New
Learn how fashions lines are designed, manufactured, marketed, and distributed. The book covers the full supply chain - from textiles to fashion brand production to retailing - as well as supply chain management, and competitive strategies, so that you can be successful in your future career. Topics covered include sustainable design for a circular economy, 3-D printing, fashion entrepreneurship, disruptions in fashion calendars, supply chain transparency, impact of social media, growth and evolution of online retailing, expanded omnichannel strategies, and changes in international trade, among others. Case studies, a Career Glossary, and key terms help you connect concepts to practice.
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The Business of Fashion: Designing, Manufacturing, and Marketing
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