The Construction of English: Culture, Consumerism and Promotion in the ELT Global Cours...
MIA KARTS BOOKS
The Construction of English: Culture, Consumerism and Pro...
Book details
- Author
- J. Gray
- Publisher
- MACMILLAN
- Format
- Hardcover
- Language
- English
- Category
- Foreign Language Study & Reference
- Condition
- New
- ISBN-13
- 9780230222588
- ISBN-10
- 0230222587
- Vendor: Mia Karts
The Construction of English: Culture, Consumerism and Promotion in the ELT Global Coursebook
$107.48 USD
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ISBN: 0230222587
Author: Gray, J.
Condition: New
This book takes the view that ELT global coursebooks, in addition to being curriculum artefacts, are also highly wrought cultural artefacts which seek to make English mean in highly selective ways and it argues that the textual construction (and imaging) of English parallels the processes of commodity promotion more generally.
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The Construction of English: Culture, Consumerism and Promotion in the ELT Global Coursebook
$107.48 USD
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