The Culting of Brands: When Customers Become True Believers
MIA KARTS BOOKS
The Culting of Brands: When Customers Become True Believers
- Vendor: Mia Karts
The Culting of Brands: When Customers Become True Believers
$5.90 USD
Shipping calculated at checkout.
Available
Book Details
- Format
- Hardcover
- Language
- English
- Category
- Marketing
- Condition
- Used
- ISBN-13
- 9781591840275
- ISBN-10
- 1591840279
Free U.S. shipping on all orders. International shipping is calculated at checkout.
ISBN: 1591840279
Author: Atkin, Douglas
Condition: Used
An analysis of the process of branding offers insight into how companies cultivate near-fanatical customer loyalty, identifying the commonalities between cults and corporations that use cult-branding techniques, and explaining how marketers and business leaders can attract and retain consumer population segments as well as loyal employees. 35,000 first printing.
Have a question?
The Culting of Brands: When Customers Become True Believers
$5.90 USD
You May Also Like
More in Marketing & Sales
