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The Design of Everyday Things
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Competitive Pricing You Can Trust — Quality You Can Rely On.
ISBN: 0465067107
Author: Donald A. Norman
Condition: New
First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.
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The Design of Everyday Things
$29.33 USD
$26.02 USD