The Design of Everyday Things

The Design of Everyday Things

Donald A. Norman

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The Design of Everyday Things
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Product description

ISBN: 0465067107

Author: Donald A. Norman

Condition: New

First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.

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The Design of Everyday Things

$29.33 USD
$28.22 USD
 per 

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