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The Economy of Brands
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ISBN: 0230232507
Author: Lindemann, J.
Condition: New
In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book is to develop and enhance the understanding of the brand as an economic asset, to make better business and investment decisions.
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The Economy of Brands
$62.21 USD