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The Emergence of Modern Marketing
$124.48 USD
$99.59 USD
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ISBN: 0714683264
Author: Church, R.A.
Condition: New
This collection of essays considers the emergence of modern marketing by examining product differentiation and brand creation, distribution and retailing strategies as well as advertising in a range of International case studies.
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The Emergence of Modern Marketing
$124.48 USD
$99.59 USD