Book details

Author: Paul A. Geroski
Publisher: OXFORD UNIVERSITY PRESS
Format: Hardcover
Language: English
Category: Development & Growth
Condition: New
ISBN-13: 9780199248896
ISBN-10: 0199248893

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The Evolution of New Markets

Name: The Evolution of New Markets
Brand: OXFORD UNIVERSITY PRESS
SKU: NEW0199248893
Price: 190.0 USD
Availability: InStock
Author: Paul A. Geroski
ISBN: 9780199248896

$190.00 USD

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Product description

ISBN: 0199248893

Author: Paul A. Geroski

Condition: New

How do markets evolve? Why are some innovations picked up straight while others take years to be commercialized? Are there first-mover advantages? Why do we behave with 'irrational exuberance' in the early evolution of markets as was the case with the dot.com boom? This book explains in a refreshingly clear style how markets develop. His purpose is to show how good a grasp of economics can improve managers' business and investment decisions.

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