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The Evolution of New Markets
$285.23 USD
$191.68 USD
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ISBN: 0199248893
Author: Paul A. Geroski
Condition: New
How do markets evolve? Why are some innovations picked up straight while others take years to be commercialized? Are there first-mover advantages? Why do we behave with 'irrational exuberance' in the early evolution of markets as was the case with the dot.com boom? This book explains in a refreshingly clear style how markets develop. His purpose is to show how good a grasp of economics can improve managers' business and investment decisions.
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The Evolution of New Markets
$285.23 USD
$191.68 USD