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The Kikkoman Chronicles: A Global Company with a Japanese Soul
$45.49 USD
$33.40 USD
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Competitive Pricing You Can Trust — Quality You Can Rely On.
ISBN: 0071347364
Author: Yates, Ronald E.
Condition: New
Combining ancient craftsmanship with modern technology and marketing innovations, Japan's Kikkoman Corporation has quietly become a $2 billion market leader. This book tells the fascinating story of how Kikkoman changed the course of international marketing, shrewdly adapting to 20th-century realities while never turning its back on centuries of tradition.
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The Kikkoman Chronicles: A Global Company with a Japanese Soul
$45.49 USD
$33.40 USD