The Management of Strategy in the Marketplace

The Management of Strategy in the Marketplace

Ernest R. Cadotte

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The Management of Strategy in the Marketplace
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The Management of Strategy in the Marketplace

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Book Details

Author
Ernest R. Cadotte
Publisher
Brand: Innovative Learning Solutions
Format
Paperback
Language
English
Category
Economics
Condition
New
ISBN-13
9780977406494
ISBN-10
0977406490

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Product description

ISBN: 0977406490

Author: Ernest R. Cadotte

Condition: New

Management of Strategy in the Marketplace is designed to compliment Global Corporate Management in the Marketplace: An Online Simulation in Business Strategy. The text providing the theory base for understanding the behind the activities of the simulation. It follows the structure of the simulation, organized around the life cycle of a new business. Because chapter theories and tools coordinate with the specific decisions that teams encounter during specific quarters of simulation play, the textbook assures players that they won't stumble out the blocks once simulation play begins.

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The Management of Strategy in the Marketplace

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