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The Marketing Plan Handbook
$116.28 USD
$93.02 USD
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ISBN: 0136089364
Author: Wood, Marian Burk
Condition: New
A step-by-step guide to creating a customized marketing plan.The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.The fourth edition includes dozens of new examples, a new conceptual model, and current coverage of the latest developments found in marketing today.
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The Marketing Plan Handbook
$116.28 USD
$93.02 USD