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The Marking Enterprise: Business Success and Societal Embedding (INSEAD Business Press)
$74.05 USD
$55.97 USD
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Competitive Pricing You Can Trust — Quality You Can Rely On.
ISBN: 0230001874
Author: Jean-Claude Thoenig
Condition: New
Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline.
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The Marking Enterprise: Business Success and Societal Embedding (INSEAD Business Press)
$74.05 USD
$55.97 USD