The Media Reader: Continuity and Transformation (Published in association with The Open University)

ISBN: 0761962492

Author: Mackay, Hugh

Condition: New

Product Description`Alertness to the changing terms of debate, familiarity with the latest scholarship and a shrewd, practical sense of what works in teaching make this collection a very worthwhile addition to course reading lists' - John Corner, University of LiverpoolThe Media Reader is an essential sourcebook of key statements about transformations in media culture. The Reader explores the technological, economic, social and cultural processes implicated in the production, regulation, circulation and consumption of media forms. It applies theoretical approaches, supported by a range of case studies, to past and present media transformations.Divided into four parts: Mass Communications and the Modern World;Review`This book represents a valuable resource in helping students make sense of the rapid and perplexing changes in media technologies and institutions from a range of perspectives.... I shall certainly be recommending The Media Reader to my students' - Convergence"Alertness to the chaning terms of debate, familiarity with the latest scholarship and a shrewd, practical sense of what works in teaching makes this collection a very worthwhile addition to course reading lists." -- John CornerAbout the AuthorDr Hugh Mackay is an Honorary Associate of the Faculty of Sociology at Open University