The Medium is the Massage

ISBN: 1584230703

Author: McLuhan, Marshall

Condition: New

30 years after its publication Marshall McLuhan's The Medium is the Massage remains his most entertaining, provocative and piquant book.With every technological and social advancement, McLuhan's proclamation that "the media work us over completely" becomes more evident and plain. In his words, so pervasive are they in their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, or unaltered.McLuhan suggests modern audiences enjoy MainStream media as soothing, enjoyable, and relaxing; however, the pleasure we find in the MainStream media is deceiving, because/as/since the changes between society and technology are incongruent, perpetuating an Age of Anxiety.McLuhan's remarkable observation that "societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication" is undoubtedly more relevant today than ever before. With the rise of the internet and the explosion of the digital revolution there has never been a better time to revisit Marshall McLuhan.

• McLuhan's 'The Medium is the Massage' is a top favorite, potentially as impactful as 'Understanding Media' | McLuhan's theories continually prove spot-on with each tech advancement | McLuhan's ideas help navigate new societal environments, like computing's impact on biology and science | McLuhan's works are translated into over a dozen languages | McLuhan is hailed as the 20th century's most innovative thinker | Quentin Fiore, a renowned American graphic designer, is McLuhan's most successful collaborator | Jerome Agel, author of over fifty books, has produced original visual interpretations of McLuhan's and Fuller's works