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The Other Guy Blinked: How Pepsi Won the Cola Wars
$34.37 USD
$27.49 USD
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Competitive Pricing You Can Trust — Quality You Can Rely On.
ISBN: 0553051776
Author: Jesse Kornbluth
Condition: New
The inside story of the recent business war from the president of the company that shook the foundations of the way American corporations merchandise their products by forcing Coke into the biggest marketing blunder of the century
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The Other Guy Blinked: How Pepsi Won the Cola Wars
$34.37 USD
$27.49 USD