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The PDMA ToolBook 2 for New Product Development
$70.48 USD
$56.39 USD
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Competitive Pricing You Can Trust — Quality You Can Rely On.
ISBN: 0471479411
Author: Belliveau, Paul
Condition: New
This book covers all aspects of product development, from the creation of the concept through development and design to the final production, marketing, and service. The contributors are members of the Product Development and Management Association (PDMA) and come from such firms as 3M, KPMG Peat Marwick, AT&T, Ingersoll-Rand, and Oscar Mayer. The perfect follow-up to the successful handbook by the same organization.
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The PDMA ToolBook 2 for New Product Development
$70.48 USD
$56.39 USD