The Real Coke, the Real Story
MIA KARTS BOOKS
The Real Coke, the Real Story
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The Real Coke, the Real Story
$8.58 USD
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Book Details
- Format
- Mass market
- Language
- English
- Category
- United States
- Condition
- Used
- ISBN-10
- 0140104089
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ISBN: 0140104089
Author: Oliver, Thomas
Condition: Used
In 1985, the Coca-Cola Company did the unthinkable; they destroyed an American institution; they changed the taste of Coke. This is the story of how the Coca-Cola Company failed to realize the value of its own product and how they turned the mistake into a marketing triumph.
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The Real Coke, the Real Story
$8.58 USD
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