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- Vendor: Miakarts Books
The Real Coke, the Real Story by Oliver, Thomas
$159.59 USD
$11.23 USD
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ISBN: 0140104089
Author: Oliver, Thomas
Condition: new
In 1985, the Coca-Cola Company did the unthinkable; they destroyed an American institution; they changed the taste of Coke. This is the story of how the Coca-Cola Company failed to realize the value of its own product and how they turned the mistake into a marketing triumph.
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The Real Coke, the Real Story by Oliver, Thomas
$159.59 USD
$11.23 USD