The Real Pepsi Challenge: The Inspirational Story of Breaking the Color Barrier in Amer...
MIA KARTS BOOKS
The Real Pepsi Challenge: The Inspirational Story of Brea...
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The Real Pepsi Challenge: The Inspirational Story of Breaking the Color Barrier in American Business
$8.21 USD
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Book Details
- Format
- Hardcover
- Language
- English
- Category
- Company Profiles
- Condition
- Used
- ISBN-13
- 9780743265713
- ISBN-10
- 0743265718
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ISBN: 0743265718
Author: Capparell, Stephanie
Condition: Used
Describes the achievements of one dozen pioneering African-American Pepsi Cola businessmen who successfully increased the company's post-World War II profits by effectively tapping African-American markets, an endeavor that was fiercely challenged by Jim Crow laws and corporate bigotry. 50,000 first printing.
- Author: Stephanie Capparel | ISBN: 9780743265713 | Hardcover | 349 Pages | January 2007
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The Real Pepsi Challenge: The Inspirational Story of Breaking the Color Barrier in American Business
$8.21 USD
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