THE SHAPE SHIFTERS: CONTINUOUS CHANGE FOR COMPETITIVE ADVANTAGE
MIA KARTS BOOKS
THE SHAPE SHIFTERS: CONTINUOUS CHANGE FOR COMPETITIVE ADVANTAGE
Book Details
- Format
- Paperback
- Language
- English
- Category
- Organizational Change
- Condition
- New
- ISBN-13
- 9780595481958
- ISBN-10
- 0595481957
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ISBN: 0595481957
Author: Mariotti, John
Condition: New
The Shape Shifters tells how to create a powerful advantage by continuously changing to create and deliver what customers want-and consider best value-now and in the future. It's full of unique tools & techniques to help understand value and develop consensus on how value is perceived by customers, competitors and your own organization. It explains why the key to success is making the shape of your business one that consistently creates and delivers the value your customers wants. "This book will make you rethink the strategies of your entire company."-James Swartz, author, Seeing David in the Stone
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THE SHAPE SHIFTERS: CONTINUOUS CHANGE FOR COMPETITIVE ADVANTAGE
